If you have a business and you are wondering how you can promote it or if you are looking to start an online business but haven’t got a clue how to go about it then you need to get on board. The Challenge is now into its sixth year, previously known as the Thirty Day Challenge in case you do not recognise it.
The Challenge is the brainchild of Ed Dale and as its tagline goes “There is No Charge For Awesomeness” In other words this is not going to cost you anything. Full internet marketing training for diddly squat from a team of professionals who have made millions over the years promoting real stuff for real people.
Now many of you will be cynical about this as something that doesn’t cost anything is often viewed as having no value. Nothing could be further from the truth. And do you want to know how I know? Well it worked for me.
Remember the 2008 economic nightmare, you know the one we are still living in? Well I do. I have a property business selling Spanish property to mostly British buyers. In 2008 we had the perfect storm, prices were too high, the economic crisis came along and sterling was effectively devalued by 20% making Spanish property 20% more expensive for UK buyers.
Then I broke my shoulder playing football and the rest is history.
During my enforced lay off I had to do something as I couldn’t drive with my arm strapped to my body for three months trying to get my collar bone to set correctly. Not being one for sitting around watching daytime TV or doing nothing I started learning Internet Marketing using the 30DC that had come out in summer 2008.
I built a site and later sold it. It worked. It was about Painted Wine Glasses and I knew less than nothing about it.
However the big boon was building another site to complement my main business with the idea being that I would drive traffic to the property site.
That site developed and developed until it got to the point that it was getting more people reading it than the main site, (Check it out here, Houses For Sale In Spain). And those people were becoming “fans”. This building of a “tribe” around the ideas being expressed in the blog meant that when the client was ready to buy then there was only one place they were going to come to buy.
Year on year since 2009 the business which was almost going bust has built up until now when the techniques taught in the original 30DC which are updated each year in the new Challenge.co site mean that even though the Spanish Property sector is rather moribund for many agents my business is thriving.
I have even brought out a book about how to do it in the property sector called Web Marketing for Estate Agents. Talk about being a point of reference.
Now the question is can you apply the techniques in your business?
And the answer is of course you can with a bit of dedication and work, because this requires work, there is no promise of instant millions or anything so stupid. This is a way of building up a business from scratch or building an awesome online presence for current businesses.
Seriously get over to Challenge.co and sign up. As I said before “There is no charge for awesomeness” and in the current economy any advantage you have over your competition is essential to have and may make that essential difference between surviving and thriving.

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