May 18, 2012

Why I Love Facebook!

There is often a large amount of coverage in the media generally about Facebook, and lets be honest, it is not surprising really – a business in a pretty new arena (social media) which has grown from a college dorm in the United States in controversial circumstances – think out of court settlement with the Winklevoss twins who claim to have hired Mark Zuckerberg to code their idea – to become in the top two most visited websites in the World.

Mark Zuckerberg's original Facebook profile

Image by niallkennedy via Flickr

Add to that estimated user numbers ranging from 700,000,000 to 1 billion (which is reportedly Facebook’s private estimate) and a book and a film adaptation where one of the main protagonists is played by Justin Timberlake and it is a pretty powerful combination!

Aren’t You a Bit Old For This?

I am probably on the outside edge of Facebook’s core group of users (I’m 41) and as a good friend once said to me, “Facebook is for young people – and Phil!” Facebook certainly has its detractors, people who swear they’ll never go on it, citing privacy issues and the regular examples of people who are caught out slagging their boss off, or flirting with people they shouldn’t be.

So Why Do I love Facebook so much?

It’s true that I do use Facebook for professional purposes to build communities, spread and syndicate my content and keep an eye on people who I could work together with, as there is a lot of opportunity for that kind of thing in the internet marketing world, if you’re smart about it.

But where I have the most fun with Facebook is definitely on a personal level.

I enjoy some friendly banter amongst real world friends that I might not see all that often, about anything from a night out to football scores to random events that occur in their lives. In return I openly invite people to peep around the curtain to see the random and ridiculous elements of my life too.

Long Lost Friends

It is also a great way to keep up with friends who for example you might not to see at all, for a variety of reasons. For example I have a friend from my insurance broking days a number of years ago who these days I see rarely, except for bumping into him at industry dos once a year at Christmas. However we swap news and banter regularly through Facebook, and that helps us keep the friendship going, even if it is virtual 90% of the time.

Does this replicate going out and actually spending time with people and having a conversation face to face? Of course not. If it did, there might well be a problem there! But as a way of keeping up with people who you don’t see regularly for one reason or another, it is great fun.

So what do you think about Facebook? Do you use Facebook for personal or business reasons, or maybe both? What do you think about privacy and advertising on the site?

I’d love to hear your thoughts, so leave me a comment below.

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Blogger, writer, marketer and owner of www.abcmultimedia.co.uk, and www.internetbusinessforbeginners.co.uk, home of the On-line Apprentice 2011. I am currently a full time nine to fiver, planning an escape very soon from corporate life, former mortgage broker, lover of marketing online and offline, internet business bore, cricket obsessive, frustrated marathon runner and a Manchester United Fan (fully paid up member of the prawn sandwich brigade)

@VodafoneUK – Customer Care #Fail

To set the scene, my father has just turned 63, he is disabled, suffers with mental issues (this could be down to his son!), is not very internet savvy, and has been a Vodafone customer for 5 years with a business account.

Happy Birthday, From Vodafone

My dear old dad had a birthday at the end of October, so I popped over to the family home for the weekend to celebrate, drop presents, cards and sample some home cooking.

I am still here, four days later, luckily I can work from anywhere, but my father is not too well, so I am here doing a few bits and bobs and generally giving a bit back from all I have taken over the years, shame Vodafone cannot do the same.

I pick the story up this morning, when my dad is asking me if he is going mad, has he got the right address? Now I am scatty, quite distant at times, so forget things like this all the time, but my dad is in quite a flap at this, he thinks he has forgotten where he lives (seriously, and dealing with anxiety is not his strong point). I check the letter he has in front of him, from Vodafone, one of their bills to my dad’s address, I check the address against the one he sent them in an email saying did not match to his account. It did, I can assure you, exactly the same!

Dad relaxes a tad and asks what should he do now? So obviously I want to know what has sparked all this off, my dad is nowhere near being committed to a care-home, but he is not well, and is not as internet and spam/scam savvy as I; I am always telling him to check email addresses, especially when replying.

Anyway, he shows me an email he sent to them on the 27th (actually, they said their computer systems were down, so he could not send this to them until the 28th October 2011). My dad has been with Vodafone for 5 years, with both of their (his and my stepmums) phone bills going through this account, he has recently taken a couple of iPad contracts out too, so he was querying why his anniversary date had been changed without his knowledge, why one iPad contract is 48 months (he was told about this afterwards in a retail store), why he had received a message to XXXXXXXXXXX saying his internet allowance was almost used up, when he was on unlimited usage and he could not list the other complaints, as he had ran out of characters on their “webform” (I will get to that in a moment*).

 

Add to this, the fact that he also reminded them that they had taken two unauthorised payments from his card this year (I believe this is called theft), the first of which (14/02/2011) was promised to be returned to his card/account and never was, it was credited instead, meaning he still didn’t have it back in his own account specifically used for Direct Debits (this is budgeted from his savings account when they are due out). The second was taken, without authority, on 08/09/2011, and refunded on the 14/09/2011 (so it seems they can refund, not just credit).

Now, obviously this annoys me, because this is my father, but it get’s worse when they reply!

Vodafone – Security Conscious Company?

How many times are we told never to share our pin numbers, or that “our company or representatives will never ask for your pin number”? This is a online security room 101! So what is the first thing they ask my dad for? His pin number! I am always on at dad about what he sends online, so he sent them his address instead, from the email that is linked to his account.

Their answer: This address does not match the address on your account (remember we started here!), so this really is being strung out, and with my dads mental issues, it is really sending him to a place nobody likes to be. A question raised on the 27th, still has no answer, or even an “I’m sorry Mr Carrier, bear with me while we look into this for you!’.

Having looked at their Privacy Policy (something which in my line of work, I am extremely familiar with), and I quote 008000;">Security, 5c. Communications over the internet, such as ff0000;">emails, are ff0000;">not secure unless they have been encrypted. Your communications may go through a number of countries before being delivered – this is the nature of the internet. We cannot accept responsibility for any unauthorised access or loss of personal information that is beyond our control.

Yet they ask for a pin number, and personal information that can clearly be snatched from the digital atmosphere, could they not have called him? Could they not have given him a customer care team number to ring?

*And Another Thing…

I am more critical than most when it comes to online contact, websites etc, as this is what my company does, so to see Vodafones email coming from “Webform”, I mean come on, I have sole trader clients that have more professionally set up email than that! Webform, this narks me completely, I charge for services I/we provide that are professional and image conscious for our clients customers, and when we set up their emails and contact forms, they would never be left with a standard templated description such as Webform!

I am utterly disgusted at this shoddy, amateur giant.

I expect much more than an apologetic email for my father, it is not something you want to see, the man you wanted to be as a child, big, strong, assertive Dad, flapping and getting seriously upset because some minimum wage, desk jockey, untrained in correct customer care, does not know how to help! I mean come on, who shares their pin online, via an email, to a company, who’s email says “Webform”, not even “Vodafone Online Care Team” or whatever, you get the point. Rank amateurs. And then going on to say the address is wrong, but it has been fine for the years they have been taking payments for their terrible reception, overpriced contracts, poor service etc etc! Why the hell my dad should pay for their F1 advertising when they cannot even get his contracts or address correct, I don’t know!

7 days from the first enquiry, and nothing…

Chris "Kip" Carrier

Kip's natural habitat is at the mac messing around with websites and graphics . . .

On The 1st Of September The Challenge Starts Again

If you have a business and you are wondering how you can promote it or if you are looking to start an online business but haven’t got a clue how to go about it then you need to get on board. The Challenge is now into its sixth year, previously known as the Thirty Day Challenge in case you do not recognise it.

The Challenge is the brainchild of Ed Dale and as its tagline goes “There is No Charge For Awesomeness” In other words this is not going to cost you anything. Full internet marketing training for diddly squat from a team of professionals who have made millions over the years promoting real stuff for real people.

Now many of you will be cynical about this as something that doesn’t cost anything is often viewed as having no value. Nothing could be further from the truth. And do you want to know how I know? Well it worked for me.

Remember the 2008 economic nightmare, you know the one we are still living in? Well I do. I have a property business selling Spanish property to mostly British buyers. In 2008 we had the perfect storm, prices were too high, the economic crisis came along and sterling was effectively devalued by 20% making Spanish property 20% more expensive for UK buyers.

Then I broke my shoulder playing football and the rest is history.

During my enforced lay off I had to do something as I couldn’t drive with my arm strapped to my body for three months trying to get my collar bone to set correctly. Not being one for sitting around watching daytime TV or doing nothing I started learning Internet Marketing using the 30DC that had come out in summer 2008.

I built a site and later sold it. It worked. It was about Painted Wine Glasses and I knew less than nothing about it.

However the big boon was building another site to complement my main business with the idea being that I would drive traffic to the property site.

That site developed and developed until it got to the point that it was getting more people reading it than the main site, (Check it out here, Houses For Sale In Spain). And those people were becoming “fans”. This building of a “tribe” around the ideas being expressed in the blog meant that when the client was ready to buy then there was only one place they were going to come to buy.

Year on year since 2009 the business which was almost going bust has built up until now when the techniques taught in the original 30DC which are updated each year in the new Challenge.co site mean that even though the Spanish Property sector is rather moribund for many agents my business is thriving.

I have even brought out a book about how to do it in the property sector called Web Marketing for Estate Agents. Talk about being a point of reference.

Now the question is can you apply the techniques in your business?

And the answer is of course you can with a bit of dedication and work, because this requires work, there is no promise of instant millions or anything so stupid. This is a way of building up a business from scratch or building an awesome online presence for current businesses.

Seriously get over to Challenge.co and sign up. As I said before “There is no charge for awesomeness” and in the current economy any advantage you have over your competition is essential to have and may make that essential difference between surviving and thriving.

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Steve Jobs Changed My Life

In view of yesterday’s news (of Steve Jobs stepping down as Apple’s spearhead), I wanted to write something to say thank you to Mr Jobs.

Image representing Steve Jobs as depicted in C...

Image via CrunchBase

The Man – The Legend

I watch Apple’s, mostly Jobs’, keynotes with excitement and awe, they command my attention more than England Rugby matches (and you will rarely shift my gaze from those). This softly spoken man commands so much respect, so much attention, without ever shouting and screaming like a Double Glazing Salesman.

The new releases, improvements and upcoming iOS, Mac and other products always fill me with excitement, so to hear that he is stepping down as the CEO comes as a huge blow. We all know that he will still play a major part in anything moving forward, and that his team will continue to improve on the Apple stronghold. But it saddens me that I may never see another Steve Jobs’ Keynote!

Selfishness aside, I wish him recovery back to full health, and that each day brings a smile instead of a chore.

My Affair With Jobs

I was always on the outside looking in, one of the people that defended Windows for graphics and design, (but deep down, I still wanted a mac) and then it all changed . . .

I was working on a 17′ HP laptop, over powered, did its job very well, when the (then) wife, said “Why don’t you just get the mac”, a simple enough statement, but this had been building up for a while, I was an iPhone user, drove a black Alfa Romeo (red leather, of course!) and the only stereotypical designer thing that was missing was the iMac.

A week later, after watching idiots filming their unboxing of Macs on YouTube all week, my first iMac arrived, a 21.5′ behemoth, I only wished I had filmed me unpacking it! It truly is a beautiful experience, one only a Mac user will appreciate.

Within 2 weeks I was struggling to use Windows (I was working between the two), the keyboard shortcuts were terrible, made no sense, this new mac was a breeze, intuitive, user friendly and the keys are in the right place! Using a Windows keyboard for shortcuts is a nightmare compared to the Mac, and I use more shortcuts than most.

I was in love, and I would sing it from the rooftops!

No More Windows!

A month after my unboxing, my step-daughters mac-book arrived, hidden away in the wardrobe as part of her Xmas set.

A week later it was my birthday, I had ran out of things to open (and my step daughter to try and break), so I said maybe she could open a present (this was October!), the ex-wife was having kittens, so I said, maybe just a little present then. So she opened up her Magic Mouse, starting squealing with excitement (how my ex did not know we would have to give her the mac-book after opening a mac Magic Mouse, I don’t know!), so she unboxed and botted her first mac-book up, aged 15. I filmed it!

Before Xmas, the ex-wife had a mac-book too, after holding out for so many years, Apple had made around £4k out of us in a few weeks. And I was pleased as punch! No lagging, no slow boot ups, everything just worked! (Bear in mind I have around 14 programs open at any one time, Photoshop, DreamWeaver, AfterEffects, Camtasia etc).

I had found efficiency and I loved it! My work was reduced by an easy third, I got to argue with an art teacher who said my step-daughter had to produce the project in Publisher! Pfft, we won, she did it in InDesign, and got an A! (She should not lose out because she has a superior machine and a spare Dad that can pimp a DTP project!).

The Aftermath

I can name at least 4 clients, that have moved to macs, just on seeing how fast I can work on mine, whilst they are still loading up an image, the mac is an amazing piece of kit, and it is all thanks to Steve Jobs. It just works.

I will spend the same money on Macs in my lifetime, that people would spend on PCs, they are not expensive, they work and they last, the one I am writing on now is 2 years old, doesn’t miss a beat, and is in no need of any extras or upgrades. (Like a phone contract, I always get over spec, to save upgrades or high bills!)

Basically I am ranting about iMacs, mac-books etc, but the underlying message, is that, Steve, we (the mac world) love you, love what you have done, and will probably love what you go on to do.

Wishing you the fastest recovery, and back on top soon.

Kip and millions of other Mac Users!

 

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Chris "Kip" Carrier

Kip's natural habitat is at the mac messing around with websites and graphics . . .

Where’s My Broadband?

This is the fifth day. THE FIFTH DAY!!!

On Friday at 11.16am my broadband connection disappeared. It just stopped, downed tools and left the building. We had had our disagreements before of course. It switched itself off every evening at 10.37pm for a time and either went on a go slow or packed up for the evening but I was helped through it by Mr Personal Hotspot on the iPhone at those stressful times.

broadband

Image by Sean MacEntee via Flickr

But now we cannot come to an agreement. Broadband continues to be on strike.

So here is the timeline.

Friday 11.16am
Broadband goes on strike
Friday 11.16-12.05
I spend some time trying to convince broadband to work. I even turned it off and turned it back on again twice.
Friday 7.45pm.
Still not working when I get back from work so I phone technical support.
Friday 7.47pm
“Yes I have tried turning it off and turning it back on again”
Friday 7.48pm
“Yes I have done the factory reset… three times”
Friday 7.50pm.
“I think you need a new router. Here is your incident number, copy it down”.
Saturday 10.15am.
Realise I have copied the number down but then not saved it before closing the computer :-)
Saturday 9.30pm.
Still not working when I get back from being out with clients. Quick run into Orange shop at Carrefour
Saturday 9.37pm.
Orange shop already closed. Uh oh.
Sunday 10.30am
Receive message that speed has been cut on iphone personal hotspot due to having used up quote for month. Internet crawls like a tortoise who has just had its back legs removed.
Sunday 11.15am
On the phone again to technical support. “Oh it’s urgent. I will post a note through to tech support for you. Ring back again this evening if it is not working.” “What you work Sundays?” “Oh yes” “By the way can you up the speed on my iPhone as it isn’t my fault I have used the bandwidth available” “We can up your capacity but not the speed!” “That doesn’t really solve my problem does it!”
Sunday 7.25pm
“It’s still not working!” “I will make it a top priority for the technicians.”
Monday 10.45am
“You state that if broadband isn’t working you will have it fixed within 24-72 hours maximum. It is now 71 hours 45 minutes” “Argh yes but Saturday and Sunday don’t count!” “You didn’t say that yesterday expletive expletive expletive…etc…”
Monday 11.10am
Back to Orange shop. They give me a usb dongle for now. Get home SIM card not activated. Back to shop. Activate SIM. Back home. Still doesn’t work. Back to shop with computer. “Oh it’s a Mac, you have to download the drivers off the internet” “I can’t my broadband isn’t working!!” They download them for me. We get it working.
Monday 12pm.
Start headbutting table as USB dongle is the tortoise but with the front legs removed too. Back to shop
Monday 1.30pm.
New router from shop comes home. COME TO DADDY!
Monday 1.45pm
Same problem on new router. Looks on bright side at this point. We now know it is a problem at the exchange!
Rest Of Monday
Panic
Monday 10.52pm
Call neighbor. Can I steal your wifi for a bit?
Monday 10.55pm
Internet flying on borrowed wifi
Tuesday 7.30am
Neighbour’s signal has disappeared. Internet still on strike for better pay and conditions!

I am sure we have been here before.

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QR Codes – What Is All The Fuss About?

Over the past few months or so, you may have increasing noticed QR codes appearing on products and in places where you weren’t expecting to see them. In case you’re not familiar with a QR code, here is what one looks like:

I will explain a bit more about how you can scan this and see the information contained a bit later in this post. First a bit of background!

Where Do QR Codes Come From?

QR, or Quick Response codes, are basically two dimensional bar codes that were invented by a Japanese car manufacturer in the mid 1990s to keep track of inventory.

They are extensively used in Japan, and now are starting to make an impact in the United States and Europe. Reports from this years US tech festival SXSW, said they were “everywhere”.

They have particularly caught the attention of marketers, including me, as they have one very useful feature which makes them ideal for using in an advertising or marketing campaign.

So What Is It?

QR codes can be coded by the creator to include text, links to websites, E mail addresses, social media profiles and any number of other types of content besides.

So basically you could effectively promote anything you want via a QR code. My business cards have a QR code on the back (with a link to my company website embedded in it) to drive traffic to my site.

Alternatively you could run a promotion with say 10% off for people who scan the code from a leaflet, newspaper or any other kind of promotional material and then bring you their phone and show you the coupon.

You can add a Facebook profile to one, so people can follow you there and increase engagement, or virtually anything else you want.

They are almost completely bespoke and even be created in colour too.

What Has Aided the Explosion of QR Codes?

The other thing that has really helped with the explosion of QR codes is the proliferation of smartphones. Smartphones now account for a significant proportion of mobile telephone sales, whether this is the iPhone, BlackBerry, or one of the increasing number of phones which operate on the Google Android operating system.

All three platforms have free downloadable QR code readers in their app stores.

This means you can get the means to scan QR codes on your smartphone for free, and there is nothing better than free stuff, is there???

 

First you need to download a suitable QR code reader – my recommendation is i-Nigma for Iphone) and once this is safely installed open the app.

i-Nigma’s latest version will automatically open the camera, and start the scanning process for you. With other apps, you’ll just need to follow the instructions.

Once your scanner has locked onto the QR code, hey presto, the message will appear, or you will be transferred to the site that was embedded in the code.

It is as simple as that.

Are QR codes the next big thing? Maybe, but either way, I think you’ll be seeing a lot more of them in a lot more places in the years to come.

Phil

We run QR advertising campaigns for clients at ABC Multimedia, so come over to us and we can run you through what we do. It might be just the thing for your business…

Embrace the iPad Revolution with Excellent Web Design

Web design companies should always be ready to roll with the times and embrace new technology as and when it happens. Given how quick the world of web design changes, it is important for every web designer to offer to stay on top of developments so as to be able to offer clients the best possible solutions. One such development is the iPad.
The iPad is the mobile device of the future. Fact. Since its original release, and indeed the release of the iPad 2 not so long ago, it has absolutely taken the online world by storm. Compact, easy to use and intimate, it offers all users a brand new browsing experience that web designers absolutely have to respond to. You see, it has changed web design services completely because new tactics need to be employed to encourage users to click on ads, read web pages and indeed navigate either to or from websites.

The iPad on a table in the Apple case

Image via Wikipedia

There can be little doubt that the iPad potentially offers incredible results for companies looking to promote brands, products and services. So what should a web design company offer you? Well, the design has to firstly be compatible with both landscape and portrait views because the iPad offers both. It also has to incorporate some sort of interactive control for navigation because users navigate using their fingers rather than a keypad. As such, all standardised models of design are literally redundant. Not only does your website have to be usable, it also has to be captivating.
Did you know that iPad does not support Flash? That has been another complicating factor for the web designer because it means that any animation and video content required the individual pages to be designed in HTML5. This is no bad thing if you want to ensure the same fluid user experience because it provides the same attributes as Flash did. There are also other elements to bear in mind, such as no concealing links in text, no hover effects and serious consideration of the colour contrast given that the iPad can be used outside as well as inside.

If you want to make sure that your website is perfectly designed for the interactive experience that the iPad has to offer then you need to hire a web design company that will ultimately be able to provide you with just that. Consideration of your needs as well as those of the various devices that can connect to the Internet is absolute musts in the world of web design!

Warren Phillips

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The Most Popular Web Usability Problems

It is not a given that by simply having a website, there is going to be an increase in sales. In fact, a poorly designed website with equally poor usability can actually be detrimental to companies in this digital age. To make sure you are getting the most out of your website, take a look at these 5 popular web usability problems to help ensure you’re not making any mistakes.

Usability 4

Image via Wikipedia

Straight to the Point – There’s nothing more off-putting and frustrating for website users than an over-complicated website. A written introduction should be kept brief and just about the main products or services you offer; further information can be put on an ‘About Us’ page. It only takes visitors 3 seconds to decide whether or not your website is suitable, so try to avoid confusing messages.

Stick to the Template – Regular website users know websites tend to follow a generic template, so if yours if different, it may confuse your users into thinking you can’t help. Try to list the main web-pages horizontally underneath your company name or logo (About Us, Contact Us etc). Then list the different products or services vertically down the left-hand side, making it clear exactly what you are offering.

Regular Updates – Whatever you are selling, it is important to let your visitors know that the website is updated regularly. This can be done in various ways; via a blog, ‘Product of the Day’, funky Christmas/Halloween logo, breaking news etc. Whatever you choose, to the visitor it will show your site is active and your business is efficient.

Stay Relevant – Whilst it is tempting to broaden the keywords you rank for in search engines to allow for more click-throughs, this again can be detrimental to your online presence. Having a strong online presence is all about longevity, so to ensure a higher search engine ranking, your keywords for SEO should be directly relevant to the products or services you offer.

Keep it Clean – Clean lines, that is. Just as the best magazines and newspapers are those which are clearly laid out, the best websites are those which are easy on the eye. An overly segmented website can become too fussy, so don’t try and fill every space. The use of colour is equally important, as it can make a website easier to navigate, as well as enhance the company’s branding.

Warren Phillips

Warren runs a web design agency in Manchester
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SEO EXPERT in-da-house…!

Everyone who has ever considered putting together a website will have come across one of these people.  They’re called SEO Experts.  I fully understand that a website needs to have itself aligned to be crawled and indexed by a search engine, but let’s not get a stiffy about it.  I mean, we’re talking about something quite basic really.

SEO has two main parts.  The optimisation of individual web pages to meet the requirements of the search spider.  Secondly, the volume and quality (yes, quality, i.e. from long standing established good websites) of the links that point to each webpage from the interwebs.  That’s it, really.

Following on from my last blog, where I had the honour of sitting at a table with a web-developer offering custom Fan Pages and flogging them by saying ** Facebook Fines **, I thought I’d ask the audience about your views on SEO.  We all understand the Long Tail and we all understand that a nice position 1 / 2 / 3 on a popular search means £££ for sellers.

SEO is pretty much a Google invented industry as far as I see it.  Before the days of the search placement, we had directories like Yahoo! DMOZ who simply listed pages according in categories to return as results.  SEO is a fundamental component now.  It is there to ensure that the Google Indexing system and others, look favourably on your page and indexes it accordingly.  So much so, that many of the Open Source programs from the Open Source community, such as WordPress and Joomla have pre-build SEO features.

These programs are aimed at the uninitiated but have become so good, you can’t not use them, requirements depending.   I was chatting to Roy Barber @roybarberuk (see my last blog post) during the last Doncaster Rovers match  about WordPress and the way it PING’s IP addresses to inform the lookup servers that search engines use to achieve express indexing.  He cleared some of this stuff up for me, which was great – it took about 2 minutes of conversation.  We nodded and moved on with the conversation.

Now, these PING’ing features are pretty much standard features in these open source packages.  Naturally, they save effort, you save time and as a developer you avoid re-inventing the wheel on every build.  They have become so popular that they are becoming more wide spread and acceptable in use.  What I’d like to question is the WordPress box-shifters who claim to do SEO. Ohhh LORD..!!!  Should I stop this blog here?… no, I’ll carry on :)

Next time you see a web-development company using WordPress and saying “we do SEO”, ask yourself “What do they mean?”  Do they mean, the system is SEO Ready and they’re just charging you a levy for what is fundamentally there already.  Or do they mean, that they individually optimise each page through hard graft?  Do they extend this to going out on an exercise of placing valuable inbound links across the interwebs for you giving your page a higher ranking?  OR are they simply giving you thin air and charging you a lot of doe?  I might become a John Doe after writng this.. haha.!

Moving on:  Once you set a WordPress system to PING an IP address on a post, you’ll find your new pages appear in search results within about 10-20 minutes of them being released.  Now, is that SEO Expertise?  Or is it, I’m a clever sod, I use WordPress cos I don’t know anything else system?

WordPress, Joomla, et al are great, but unless you really are SEO’ing for people, please, please don’t start the £ 100.00 / £ 200.00 / £ 500.00 per month SEO surchages on peoples diddy websites.  It’s almost as bad as those link holders who sell you people links from their forum posts for a month.!

Furthermore, your Page 1 placement for HOLIDAYS IN TENERIFFE ON 22ND JANUARY WITH A BIG SUNLOUNGER BY THE POOL with 8million search results and 1 active search per month probably doesn’t count towards calling yourself and SEO Expert either.

There are two people on these social networks I know of who validate.  Those who know me, will be laughing at this point..!

  • First person, type Internet Marketing Expert
  • Second person, type Search Engine Optimisation

There are others, but the above two actively do this stuff for a living

I’m not telling you “who” they are…  you can have your own guesses, but they are sure as hell on the list and there are many great people out there too.  What’s your view about all this?

How do you find it swimming with the sharks and the fishes?

Helloooo...!!

@tweetsbyskeet is on Twitter, micro-blogging, writing musings and enjoying the difference between Web1.0 and Web2.0. There is nothing this skeeter doesn't enjoy more than looking round the web and creating musing and thought provoking blogs for people who are now taking part in the interwebs. Despite the rambles, our skeeter has an honours degree in business information systems, has worked in systems design, coming from a Business Analyst discipline and now churns out plug and go artwork products for companies of all sizes.

There is nothing a skeeter likes more than people commenting on his blog.

To tweet with skeet, go to: www.twitter.com/tweetsbyskeet

Google, Abuse of the Market and The New Kid On The Block

If Google were a company selling physical products the competition commission would be all over them. They control over 80% of search traffic in the UK, the figure in Spain is actually a quite remarkable 99% plus!

Google Search homepage

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Therefore the company with their credo “Do no evil” are in an immensely powerful position of course. They set prices of their adwords costs and if you don’t like it you can lump it. They have announced record profits today of 2.5 billion dollars.

They have also banned my adwords account.

I have been banned for “egregious violations” of their terms and conditions. When I query what those egregious violations are I get an automated response. When I question their automated response I get… an automated response and so on ad nauseum.

I did a few quick searches and found hundreds and hundreds of people who have done absolutely nothing wrong asking Google why their account had been banned and no answers from Google. People have had their income streams, often their livelihood taken away by Google for doing nothing at all. The answer often given is well go onto other ad networks. However as you can see above Google is where the traffic is. Why would I advertise on the moribund Yahoo when less than 1% of traffic in my country comes through Yahoo and all other sources when talking about search?

So what have I done? Well the truth is absolutely nothing. The last time I used their service was in January 2010 advertising my wife’s teaching site. It is not a spam site. It is not an affiliate site. It is not get rich quick, viagra, casinos or anything spammy.

Now how you can do anything that is egregious when you haven’t actually done anything at all, egregious or not is beyond me, and if someone can explain to me the full meaning of the word egregious I would appreciate it. But you know something, I don’t care because the new kid on the block is starting to blow Google ads out of the water.

Ask yourself a question. Where do you spend the majority of your time online? Where does your other half spend their time? Where are your friends? And where can you target ads to people interested in what you are advertising rather than having to guess what keyword they are using to find you in search?

Facebook anyone?

Graham

Facebook Marketing

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