May 18, 2012

Social Media or Email – Which is Best for Marketeers

So what should you use. Is it a choice?

There is an ever increasing use of social media, so is there a place for email? If you look at the way the younger generation communicate it is via social media platforms like Facebook. If there want to send a message they message through Facebook not send an email.

So does this have implication as far as how businesses should market in today’s world? Should they replace their email with social media?

In a recent study by comScore, they reported that email usage among teenagers 12-17 declined by 59% in 2010 and 18-25 there 18% fewer users. The cohort that email usage increased was 55+.  The full study can be found here - Download report

If this is the trend we are seeing, what is the implication for how we should email in the future, especially for online retailers? Well depends on your viewpoint. If you feel that the younger generation will not change their habits and use social media as their main use of communication, then online retailers will have to adapt the way they communicate. However we know as we grow older our habits do change, so it is safe to assuming that email will not become redundant but actually enhance social media as it does today.

Email and Social Media: Some Observations

  • When you send a tweet or update your social media profile, you send an email saying so. This gets to your target audience and drives them to your websites. ( maybe how you got this blog post!)
  • The interaction on email is different to that on social media. On email it can be fairly transactional, whereas on social media, it is social, as the name suggests. Email is a broadcast tool, whereas social media should be used as interaction relationship building tool.
  • An unsolicited email can be seen as invading ones space, however an unsolicited social media update, is anything but.
  • Business, especially larger ones, are still not enhancing social media for its full use. They use email to broadcast, but don’t use social media to build relationships. However some do. Below you can see the different ways Starbucks and Costa are using social media

Now it doesn’t take a genius to work which of these two coffee brands understands social media and which one doesn’t!

Starbucks is engaging with their customers and as a result you see their following is nearly 1.5million. Costa on the otherhand does not engage and has less than 3000 following.
So in conclusion I would say that its not an either or scenario. Email can enhance your social media presence when used in the right way, and we’ve not even talked about blogging etc…
Love to hear your comments

Baiju

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The Grass is Always Greener… or is it?

Every few months it seems we’re treated to yet another orgy of statistics about who is happiest in the world, which is the best country to live in and so forth, and the various criteria upon which the researchers base their findings. While this may all be very interesting and enlightening stuff (not to mention good for certain marketing purposes), it seems to promote the idea that somehow, how happy or well-off we are is due much more to external than internal factors.

As someone who is happy to admit to being heavily influenced by his immediate surroundings, statistics about the perceived quality of life elsewhere really start to grate after a while. If you want to check out another place to live for example then by all means go there and sample it frequently over the course of a couple of years or more if necessary, then decide if it’s for you.

A cow reaching under a single-line electric fe...

Image via Wikipedia

It’s easy to find people that will happily berate the area or country they live in and do absolutely nothing about it (I’ve been guilty in the past), but like the old dog that lays on the rusty nail, yelps and still does nothing to change, when all is said and done, they’d rather stay put. Jim Rohn once said “You are not a tree”. It’s hard to argue with that :) .

A long-standing friend of mine who is good-looking, gifted, bi-lingual since birth, recently married to a wonderful woman and with a new baby, sent me an email saying that it “seems you’re in the right place” (France). Here’s the extract I received from him:

The UK and Ireland are the worst places to live in Europe, while France and Spain are the best, according to the latest uSwitch Quality of Life Index.

The UK came 9th out of the 10 European countries in the Index, thanks to high living costs, below average government spending on health and education, short holidays and late retirement. The Index shows that people in France enjoy the highest quality of life, closely followed by Spain.

People in the UK pay the highest prices for food and diesel, yet the government spends below the European average (as a percentage of GDP) on health and education. We also work longer hours, retire later, receive less annual leave than most of our European counterparts and get less sunshine along the way – not to mention the fact that we can expect to die two years younger than our French counterparts.

The UK no longer has the highest net household income in Europe, after falling behind Ireland, the Netherlands and Denmark. In the past, the relatively high net income in the UK has offset the poor quality of life, but this year net household income it is only around £5000 above the European average, compared to £10,000 above last year.

My friend has talked about moving to Germany for a few years now. It would be good for him to make the move and he seems certain of what opportunities and earnings are on offer in his chosen profession in a city he already likes and knows well (he spent a year there during his university studies). So what’s stopping him? It’s hardly fear of the unknown. Neither is it his wife. He can count on several people’s support to help with the move if that’s what it takes. The only conclusion I can draw, and I could be wrong about this, is that it all seems like too much hassle.

If he reads this, it’s likely he’ll have a few choice words for me and no-one can blame him. Every so often we all have to ask ourselves what’s stopping us from doing something that we feel strongly or passionately about and what we’re prepared to do (and not do) in order to make it happen. Alternatively, the key may lie in seeking to improve and get the most of our current situation in life. From personal experience, bitching bites the bitcher baddest.

Shaun Gisbourne, Confused in Communications

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For her sins, Babs is editor for Blokes on the Blog when not helping people use WordPress for their website and/or blog. She wishes she'd had this much male attention 20 years ago...

Everything you never knew about lingerie

Guess what? Babs is expecting a blog from me, about lingerie.

Well, you did open your big mouth didn’t you?

Yeah. But I was only being witty. Tongue in cheek, you know? I didn’t think she’d take me up on the idea.

Ah yes, your famous wit. It’s got you into difficulty before, hasn’t it?

Shut up. Just tell me how I’m going to get out of this one.

No. You said you’d do it, now do it. You’re good at blathering on about anything and nothing. Just open your gob and get going like you normally do.

OK. Start talking about it? OK. Here we go then:

Jana & Nella

Image via Wikipedia

‘Lingerie. Phwoar, eh? Eh? Phwoar.’

There you go. My thoughts. What do you reckon?

Bit brief, isn’t it, for a blog?

Brief! Very good.

Groan. Come on, you’ve got to say more than that. Have you ever worn any, for example?

What – lingerie? Me? Oh please! Oh… errr yeah…well, there was this time about 20 years ago, at my girlfriend’s place.

Say no more. She was out, you were alone there, so you thought you’d just –

- Stop right there. No. Nothing like that. It was just that I’d stayed overnight, unexpectedly, sort of, and I had no clean undies to go to work in the next day.

Ha ha! So you –

- It was her idea, as it happens. I was in bloody agony all day.

I bet. You could have done yourself a permanent injury.

I was walking around like Quasi Modo.

Must have felt weird too, trussed up in a bra like that. The hunchfront of Notre Dame –

There was no bra involved, thank you very much.

You probably didn’t need one back then. But anyway, let’s hear something a little more profound now. Tell you what, I’ll start you off: ‘For women, lingerie isn’t about who will see it, it is for themselves.’

‘For men, lingerie IS about who will see it. It is for them.’

Interesting. Can both things be true?

I think so.

OK, mr pantie-wearer, I’ll go with you on that.

Less of it, thanks.

That’s what you should have said to your girlfriend, before you headed off for work that morning.

Hindsight. Wonderful, isn’t it.

Depends whose hind you’re sighting.

Or whether they’re in lingerie.

Now we’re cooking.

Cooking. Oh dear.

You’ve opened your big mouth again, haven’t you?

No comment.

Doug Jenner

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Have you ever done the Dave Gorman test?

My blogs are never really about what’s on the box. I’m one of those that don’t really do telly. I find it mind blowingly boring unless I’m ill, but there is one programme that I would like you to cast your mind back to.

Dave Gorman, cropped
Image via Wikipedia

I’m not sure what the programme was called, but it was about “Dave Gorman” and it was hilarious. The stand-up comic, or as I knew him “that bloke on the telly called Dave Gorman” made a TV series where he went around the world finding other people with the same name.

The show was a hit with me. I thought it was fascinating. He ended up meeting Dave Gorman’s from all over the world; some were fat, others were thin, some short, some lanky and best of all he found people in the different countries with localized ascents with the same name. It caught my attention and I thought the Dave Gorman World Map was the funniest new thing I had seen forever.

So where is this going?

I am interested whether you’ve done the Dave Gorman test. I heard someone talking about “owning the whole of Page 1 of Google” on the basis that she has every position on Page 1 pointing back to her.

If you type my name in to the Google Search Engine you’ll find a very famous Architect. I’m happy with that – I don’t really want to own Page 1 on Google, nor do I fancy being on the TV. But here’s the interesting part…

Have you ever looked for yourself on Facebook and found other you’s?

If so, what did you find?
Are they Googling better than you?

Have you done the Dave Gorman test? What did you find?

BTW: thanks to @philippabowen for telling me where @davegorman is on Twitter.

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Spain’s High Speed Rail Network

Getting a train in Spain used to be a rather leisurely ocupation as the trains trundled through the countryside stopping at every shack near the line as a station. I once spent 14 hours going from Valencia to Madrid and the train only arrived five hours late. It was due to take 9 hours which is a bit ambitious for just over 200 miles. A cyclist in good form would have got there first.

Map of the AVE lines (newly built and upgraded...

Image via Wikipedia

That is now in the past though. The AVE trains are the quickest in the World now and connect places up even in a large country like Spain door to door quicker than planes in most cases. The beneficiary towns are places like Zaragoza where the AVE allied to the Expo last year have brought great economic benefits to the city.

Spain’s Rail Network

I mentioned in my blog post a couple of days ago about the investment in Sport in Spain and how it has paid off big time. Within that I talked about the White Elephant of High Speed Rail and how it has been developed so that now it is anything but a white elephant but much more of a beacon of technological and communications development or Spain. It seems the BBC would agree. They put this report on the Madrid – Barcelona line on their website.

Spain will become the country with the largest network of high speed trains by next year and by 2020 they want 90% of the population to be within 30 minutes of a high speed train station for getting around the country easily. That is a lofty ambition especially in the current economic climate but already by the end of this year about 60-70% will be served.

The AVE and Valencia

At the end of this year the AVE from Madrid will arrive in Valencia where I live making Valencia a potential suburb of Madrid because people will be able to get there from city centre to city centre in just 1 hour 55 minutes. Oh, and 99% of the trains are on time. Also the cost is excellent. If you are going long distance on Spanish trains go first class. Food, personal attention and entertainment are included as well as drinks and papers. A seat is guaranteed and the comfort is superb. Did I mention that it is faster than the plane from city centre to city centre and no volcanic ash clouds to worry about?

What that means on a property level for my business is that more flats will be sold in the centre of Valencia to Madrileños as the affordability of the flats in Valencia is much more than in Madrid. Expect to see Madrileños buying flats in Valencia to spend their weekends here and some even moving the family here and commuting up weekly or even daily.

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Guest blog: Shaving accounts

“Oi Dad!”, I yelled in the cemetery to wake him up from his 30-year slumber, “do you remember that little brown earthenware pot and shaving stick you used to use?”

“Bloody hell son, what is it now?”

A safety razor, shaving brush, and mug with sh...

Image via Wikipedia

“As I recall, you used to say ‘Son, keep your chin clean and your socks dry’ after you’d had a shave at the kitchen sink”.

“Yer, good advice that, specially if you wants to be a lady’s man. Keep yer face smoother’n a baby’s bum, that’s what I always reckoned.”

“Dad?”

“What!”

“Ever heard of a ‘hybrid synergy system’?”

“Come again? My ears ain’t what they used to be son.”

“A hybrid synergy system”.

“What’s that when it’s at home then? Summat you spray on the roses?”

“No Dad. Here’s a clue. It works in harmonious partnership with award-winning gels, oils and serums.”

“Oh right. I’m still none the wiser. What are you asking me for? You’re the one that went to grammar school, didn’t they teach you nothing there then?”

“Dad?”

“What?”

“These days, men spread gels and serums on their faces then scrape it off with a hybrid synergy system.”

“Come again?”

“It shaves better because it bends.”

“What does?”

“The elastomer skin bumper.”

“Look son, if you’re going to talk in riddles I’m off.”

“And they use exfoliating scrubs.”

“Is that like Wormwood Scrubs? You wouldn’t want to be in there son.”

“No Dad, they put it on their face.”

“Who does?”

“Modern men.”

“Bunch o’ pansy buttercups more like, if you ask me…”

“You’re not allowed to say things like that anymore, Dad. Exfoliating scrubs clear the dead skin and other debris from men’s faces.”

“The dirty buggers, why don’t they wash themselves?”

“But they do. Afterwards they use pH-balanced antibacterial dermatologically tested exfoliating scrub for deep pore cleansing…”

“Nutters!”

“…and balms and moisturisers and SPF24…”

“Good grief, I’m glad I’m dead. And these are men you say?”

“Of course they are!”

“Well they don’t sound like it to me. Then what do they do?”

“They have a shave…”

“I should bloody well think so! They’d need to get all that muck off their faces.”

“…with a hybrid synergy system.”

“Blimey, here we go again. What’s wrong with a razor blade?”

“Honestly Dad, you are so passé.”

“I am NOT pissed! Fat chance of that down ‘ere where I am.”

_____

Jeff

A welcome guest blog from Jeff Taylor
iTranslate

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…in a brewery

OK guys I can say this to you, as I know no women are listening.

Let’s admit it – we men just love to make a BIG impression!

When it comes to organising a party, event or celebration – we have to have the biggest, the best, the brightest and the most expensive of everything. As with most things in life, the devil is in the detail. However, being men, we love to merely flirt with the devil – rather than pay her our full attention.

As a professional entertainer, I have seen things go badly wrong on quite a few occasions. In almost every case where something foreseeable has gone wrong, there is a common denominator – a man. More specifically, a man who has gone head-first into organising something and has overlooked any advice available free of charge from the professionals.

At a recent party, I arrived early as I always do. Dad was taking charge setting up the room and I could immediately see things going wrong. There was no power and the ON switch could not be found. He had brought frozen food and didn’t have enough time for it to cook. Of course these problems really didn’t matter, as he had brought the most lavish collection of exquisite balloons and other decorations at great expense. So the fact no one could see them because there was no light, or that they would be the only things adorning the lunch table seemed totally trivial.

The problems were sorted. I knew the hall and reminded him what I had advised when he booked me. I showed him where the power was, he got the oven on and I changed my performance to allow more time for the food to cook. But if only he had listened!

Another party I worked at was going relatively well – without me. I was waiting outside the wrong village hall. The parents had just divorced and dad was given just one bit of the party to arrange – me. He unilaterally decided to book a (bigger/better) venue too. Although his ex-wife had already booked the one they actually used. He sent me to his hall! When I found the right venue, mum was pleased to see me and apologised for her ex’s cock-up.

It is a good job the kids laugh and cheer a lot during my show. Their noise helped mask the sound of the pots and pans being hurled in the kitchen during the ensuing domestic!

Perhaps the most extravagant mess up I can recall, happened some years ago. I’ll keep this short on detail to protect the guilty. I was booked to perform at a wedding and found the groom has arranged no less than 15 separate acts, comprising a total of 40 performers – Around £15,000 worth. A detailed and lengthy plan existed, but it was wholly worthless. Why? Because with so much to get through, timing was absolutely critical. He’d forgotten the one thing a bride always has – the prerogative to be late!

Like a set of dominoes, the day fell over in an increasingly speedy manner.

The moral of these stories is simple.

Guys, if you are going to organise events don’t try and be too big or too clever. Being different doesn’t usually pay-off. Parties, weddings and other events follow set patterns for a very particular reason. They work!

Keep it simple, think things through, make a list and above all ask for help!

Enjoy your next event – if you want some free advice email marc@lemezma.com

Marc

In his work time, Marc also works with corporate communication – both doing and training. But he can do some very impressive things with balloons too!

The good, the bad and the outright disgusting

Being a massive Sci Fi fan, Star Wars day prompted me into thinking about the fight of good versus evil. I have always felt guilty at wanting the ‘dark’ side to win they always seem much more powerful yet the ultimate battle of good over evil will always be won by the good or will it?

I have decided to test it out with a grudge match 5 of my favourite sci fi villains against 5 of my favourite heroes.

Ok lets start with the bad guys.

Darth Vader Emperor 1600x1200
Image by gogen001 via Flickr

1. Top of my list has to go to Darth Vader from Star Wars, half machine half human a powerful ex jedi that was turned to the dark side with his hate and anger. His use of the force for evil was interesting yet ultimately in the film anyway he was beaten by his own son, a fully-fledged Jedi

2. The Predator has to be in my top 5 also, the species that hunts and uses technology to track and kill its prey. It kills without remorse and is pretty good at it too. They are big powerful and when they take their masks off its enough to turn you milk sour in an instant.

3. The Kurgan from one of my favourite films Highlander, another battle of good versus evil and survival though this time it was to reach the ultimate prize. The Kurgen enjoyed the kill and were skilled swordsmen, savage springs to mind.

4. Agent Smith from the Matrix has to up there to, fearless and completely focused on his goal to eradicate Neo. His ability to just carry on and replicate time after time made fighting this guy nearly impossible.

5. And finally Emperor Palpatine aka Darth sidious, He instigated the start of the clone wars and was responsible for killing off the Jedi Knights so he could rule His power was immense and his use of the force for evil was skillful.

Now for the good guys.

1. Yoda from Star Wars was always one of my favourites; a tiny being but manipulated the force with ease for the purposes of good.

2. Captain James T Kirk from Star Trek. Captain of the USS Enterprise was constantly coming into contact with hostile races and always came out on top, just make sure you dont go on an away mission with him you will be toast.

3. The Doctor from Doctor Who has to be there, the geeky time traveller that constantly battled to keep the balance of good and evil on a level playing field and was tasked with keeping the timeline of the world in tact.

4. Han Solo from Star Wars his dodgy dealings were always there however when given the choice to fight on the side or right of wrong he always knew that good was the way to go, his sidekick Chewbacca was also great the giant hairy Wookie was always on hand to help his friend out in a tight spot.

5. Jack O’Neil from SG! And his team exploring through the Stargate worlds that otherwise would probably never encounter each other. Along the way they made some great allies like the Asgard but also came across some real evil for instance their main enemy the G’ould .

Ok that’s it folks and its a tough one putting these against each other.

Who are your favourite good guys or villains? And why?

Kevin

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